This post is a summary of Maggie Hsu’s (a16z) article here. Maggie Hsu is a partner at Andreessen Horowitz leading go-to-market for the crypto portfolio. She previously led go-to-market for Amazon Managed Blockchain at Amazon Web Services.
Key Learnings/Highlights
- In web2, vast majority of value accrues to platform rather than users
- Web3 brings users into the role of owners through digital primitives (tokens)
- Web3 companies find community roles to be more critical than sales & marketing roles
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- GTM in Web3 depends on organizational structure (centralized vs decentralized) and economic incentives (no token vs token):
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