A model that identifies & analyses 5 competitive forces determines a company’s position in the context of its industry’s strength and weaknesses. The middle point is about the industry (industry dynamics), the surrounding points are about the business within that industry (Hamilton’s 7 Powers).
I like to embed in Hamilton Helmer’s 7 Powers into the details of Porter’s Five Forces. A mix of the two is a good way to think about businesses (both bottoms-up and inevitably top-down, as they operate within industries).
‣
‣
‣
‣
‣