- Don't buy into promotional companies
- Don't ignore a good stock just because it trades "over the counter”
- Don't buy a stock just because you like the "tone" of its annual report
- Don't assume that the high price at which a stock may be selling in relation to earnings is necessarily an indication that further growth in those earnings has largely been already discounted in the price
- Don't quibble over eights and quarters
- Don't overstress diversification
- Don't be afraid to buy on a war scare
- Don't be influenced by what doesn't matter
- Don't fail to consider time as well as price in buying a true growth stock
- Don't follow the crowd